A revenue system built on the public water record.

The marketTrust-heavy, spam-blind

Your buyers are growers, plant managers, winemakers, brewers and cold storage operators. They ignore feature lists. You don’t need volume; you need the right facility at the moment a regulator, an inspector or an internal event has already diagnosed the pain.

Why generic outbound underperformsVendor spam gets deleted on sight

A busy plant manager will never reply to “buy our water treatment.” They reply when you name the specific pollutant they just went over on, or the sanitation program they’re standing up. Felt pain, in the regulator’s own words, not a brochure.

What actually worksThe compliance clock does the work

EPA discharge exceedances, new facility openings, hires for wastewater / food safety / sanitation roles. Every one is a dated reason to fix water, and every one maps to something Blue Tech already sells: wastewater treatment, sanitation programs, irrigation management, food safety training.

The credibility they’d joinProof already on your site

Blue Tech Water is not a hard sell once the operator is at the table. Water treatment roots back to 2004, Certified Agricultural Irrigation Specialists, Certified Water Technologists, Cal DPR Pest Control Advisors and Produce Safety Rule Certified Trainers on staff. Funded research at UC Davis and University of Arizona extensions. Our job is to get the right operator to the table.

Regulated processing lanesWineries + breweries + food processors

~12,000–17,000 addressable facilities across CA + AZ + PNW

• Wineries (NAICS 312130): ~5,500–6,500 (California alone is ~4,700+)
• Breweries (NAICS 312120): ~1,800–2,200 (concentrated in CA + WA + OR)
• Food processors (NAICS 311): ~5,000–8,000 across the three-state footprint
• Cold storage (NAICS 493120): ~500–800 facilities in the served geography

Agriculture laneIrrigated specialty crop operations

~15,000–25,000 irrigated operations across CA + AZ + PNW

• Specialty crop growers (CA + AZ): ~10,000–18,000 (row crops, orchards, vineyards)
• Greenhouses & controlled environment: ~1,000–2,500
• Micro-irrigation-managed operations: ~3,000–5,000 (the ICP that fits Blue Tech best)
• Multi-site operators & packhouses: ~500–1,500

Facility types · what we huntRegulated water users with a compliance clock

Who we open · the decision-makerThe person who owns the water

Step 1 · Build & enrichTurn a flagged facility into a decision

Each flagged facility is enriched across sources until we can answer what matters:

• A real facility in a served industry and territory?
• Which company and parent owns it, and what is the domain?
• The water decision-maker, with a verified email (no info@)?
• What exactly does the public record show, and how bad is it?
• A live trigger, a discharge violation, a new facility, a new hire, an open role?

Step 2 · The scoreFit × Intent

Fit, is it the right industry, in a served geography, in the right size band, with an irrigation or processing profile Blue Tech’s programs match?

Intent, how hot is the moment? A fresh EPA violation outranks a new facility announcement, and a facility that shows two signals at once outranks either on its own.

Tier A · HotRoute to your rep with the evidence pack

Right facility, documented trigger. Handed over with the effluent chart, the citation or the deadline, and the exact angle to open with.

Tier B · NurtureKeep warm until a signal fires

Good fit, no urgent trigger yet. Light, useful touches on the compliance calendar until a signal moves them to A.

Tier C · Disqualify fastProtect your team’s time

Wrong territory, municipal rather than industrial, facilities below program size, or a discharge record already closed out. Filtered automatically.

Primary channelEmail that names their record

• Copy names the pollutant, the counts and the deadline from the record, not a feature list.
• Preview hook, evidence, then a low-friction ask: “want the one-page read of your discharge numbers?”
• Signal-timed touches, never a firehose on a relationship market.
• Copy tuned per lane: grower, plant manager, winemaker, head brewer.

Support channelsLinkedIn and your dealer network

• LinkedIn for plant, QA and EHS leadership at processors and cold storage.
• Dealer and retailer introductions worked as a parallel warm lane.
• Verified address and a documented trigger before anyone is contacted.
• Deliverability protected on a reputation-sensitive niche.

Dealers & retailersThe recurring pipe

We map irrigation dealers and ag chem retailers by territory, enrich the principals, and run a dedicated partner sequence. Each signed dealer brings a book of grower accounts with them, a pipe, not a lead.

Trade shows & industry eventsDated pipeline

The ag, wine, brewing and food safety calendar is dense and predictable. World Ag Expo, Unified Wine & Grape Symposium, Craft Brewers Conference, Food Safety Summit. Exhibitor and attendee lists, pre-booked meetings, enriched follow-up while the handshake is still warm.

Associations & extensionsEndorsed access

Industry associations, state wine and brewers guilds, and the UC Davis and University of Arizona extension relationships you already fund. Co-branded water-management content earns endorsed access to whole member directories at once.

Engine 01Custom signal watchers

EPA Discharge Watch, New Location & Facility Openings, and Hiring & New Leadership. Running weekly, tuned to your pollutants, industries and states.

Engine 02Lists, enrichment & scoring

Every flagged facility resolved to a decision-maker, scored Fit×Intent, tiered A/B/C, and routed. Your team works a ranked queue, not a pile.

Engine 03Multichannel outreach

Evidence-first email plus LinkedIn, human-reviewed, signal-timed, logged to the CRM, and gated before anything ships.

Engine 04Dealer & channel OS

Dealers, retailers, trade shows, associations and extensions turned into a recurring, compounding pipe of accounts.

Higher volume, on topWhen the base is not enough

If you want to widen the volume base above the standard Multichannel throughput (more sends, more accounts under monitoring, more channels), we scope and price the extra layer at that point. Start where it fits, expand as pipeline proves out.

What is explicitly NOT hereBecause it does not fit Blue Tech

• Google Ads / paid. Cost has climbed and your ICP is not searching. Not our motion.
• Enterprise / consumer. Not your ICP. We filter out municipal, residential and enterprise chains automatically.
• Multi-country scattering. California, Arizona and the Pacific Northwest, worked deeply. Not ten states.
• Speculative signals. New signal sources (FDA produce-water, groundwater, recall feeds) are held back until proven the same way EPA was.